VOICE ENTREPRENEUR WITH BEN SMITH #25

 

<5 min listen by audio:

 

  • To listen on Alexa, go HERE.
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  • To listen on Spotify, go HERE.

 

How to quickly make decisions as an entrepreneur: The tools I use

 

I got a question this week from a listener. Milan asks:

“I read your blogpost this week about what you learnt from an 8 year old about they way he uses Alexa. Fascinating. I’ve been playing with a couple of ideas for voice games for kids. The problem is that sometimes, the character in the game dies. I don’t want to make them overly sad, but on the other hand, I’m thinking they are used to these game-over scenarios from video games. Do you have any insight on how kids react to this?”

Thanks for the question, Milan. I agree with you, kids actually seem to love death. Death is a part of life.

As an entrepreneur, I would answer your question in a totally different way.

It’s your JOB to go out there and find out from your customers and listeners what THEY want. It’s not up to you. It’s up to them.

So without further adieu here are the tools and methods I use to quickly test what my customers want BEFORE I launch products:

 

1. Variations

Can you quickly test multiple variations of your product or service? Often times with software, it’s possible to quickly test to see if one variation is out performing the other. If you’re building voice apps, perhaps you can quickly test using Storyline, a free Alexa skill builder app that requires no coding ability.

 

2. PickFu

PickFu.com is an amazing, useful website. You get instant feedback on your project from real live people for only $20. If you’re wondering which image or version works better, ask on PickFu.

 

3. Google Surveys

If you need more anonymity, then perhaps Google Surveys is for you. Google does the same thing as PickFu, but on a larger scale.

 

4. Facebook Ads

I love testing with Facebook ads. It’s cheap, easy, and fast to get answers from your potential audience in minutes. If I were Milan, I would test on Facebook by asking my potential audience what they want to see happen. Should the characters die?! Outsourcing big decisions to your audience can be a fantastic marketing tool. As they say in the VC world:

 

“If you want advice, ask for money. If you want money, ask for advice.”

 

If you have questions, hit me up. Voice Entrepreneur is here for you. As always, thanks for reading.

 

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