You know the drill. I find the smartest, edgiest, and hopefully sexiest people I know who have the characteristics of entrepreneurship to contribute advice to The Chancebending Network. Today we’re talking to one of our awesome women entrepreneurs – Suzanne Baran, CEO at Content Empress.
One Question with… Suzanne Baran, Content Strategist and Copywriter, CEO at Content Empress
“There’s a critical shift happening in the way content is being created, used and distributed across multiple channels. Personalization is at an all time high and metadata to support that effort is critical. Companies are no longer interested in reach or awareness metrics, they require tangible data to suggest that content is driving leads and conversions. Thought leadership content is no longer at a premium; product-centric content creates more value. Measuring content performance by interactivity and engagement is the new standard. Strategists and marketers require heightened analytics and data skills, which are more prized than creativity in the current landscape.”
When we started The Chancebending Network, we had people like Suzanne in mind. Whether it’s in content creation/strategy or a startup, our goal is to connect entrepreneurs with the right information when they need it. We’re doing this with online coaching, access to a community of professional entrepreneurs, and business advice.
To learn more about our entrepreneurship community, check out the Chancebending Network now.
