Crazy busy week around here at Chancebending. We’re in the middle of on-boarding some new clients (boom!). We’ve also been building our own video brand strategy, and working out the details.

I have no idea if we’re on the right track, but I keep thinking about these epic stats (hat tip to the video genius Matt Gielen):

A new Pew research study found that:

  • 51% of users say they rely on YouTube to figure out how to do new things.
  • 28% use the service to pass the time.
  • 19% for guidance on new purchases.
  • 19% to keep up with the news.

Also interesting: 81% of parents allow their children to watch videos on YouTube. 34% percent of those parents allow their kids to be on the platform “regularly.”

This BLOWS my mind.

I can’t stop thinking about it. Essentially 70% of YouTube usage comes down to learning and education. It’s not music and makeup videos at all. When you think about it, it makes sense. We’re a species that is continually learning. However, I think most startups and entrepreneurs start with a mindset to entertain. We see a camera, and we all mentally go straight to Hollywood. We all become Julia Roberts and George Clooney.

But in reality, 7 out of 10 views on YouTube is someone trying to learn something.

So if you want to be successful in video, try teaching. Try educating. Try providing value. I sense the same thing will be true with voice skills and voice technology.

Teaching never goes out of fashion.

 

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