Crazy busy week around here at Chancebending. We’re in the middle of on-boarding some new clients (boom!). We’ve also been building our own video brand strategy, and working out the details.

I have no idea if we’re on the right track, but I keep thinking about these epic stats (hat tip to the video genius Matt Gielen):

A new Pew research study found that:

  • 51% of users say they rely on YouTube to figure out how to do new things.
  • 28% use the service to pass the time.
  • 19% for guidance on new purchases.
  • 19% to keep up with the news.

Also interesting: 81% of parents allow their children to watch videos on YouTube. 34% percent of those parents allow their kids to be on the platform “regularly.”

This BLOWS my mind.

I can’t stop thinking about it. Essentially 70% of YouTube usage comes down to learning and education. It’s not music and makeup videos at all. When you think about it, it makes sense. We’re a species that is continually learning. However, I think most startups and entrepreneurs start with a mindset to entertain. We see a camera, and we all mentally go straight to Hollywood. We all become Julia Roberts and George Clooney.

But in reality, 7 out of 10 views on YouTube is someone trying to learn something.

So if you want to be successful in video, try teaching. Try educating. Try providing value. I sense the same thing will be true with voice skills and voice technology.

Teaching never goes out of fashion.


Know someone we should feature?

Explore What's Trending from All the Entrepreneurs in Our Network.

We Talk Entrepreneurial Transformation with Karen Barnes

You know the drill. I find the smartest, edgiest, and hopefully sexiest people I know who have the characteristics of entrepreneurship to contribute advice to The Chancebending Network. Today we’re talking Entrepreneurial transformation with Karen Barnes from Venture...

read more

Do You Know Your Entrepreneur Credit Score?

Take my entrepreneur quiz and get your unique score, and discover how to start making more money in less than 24 hours!

takes 3 min

Get the inside scoop on voice + entrepreneuring HERE.

You have Successfully Subscribed!

Free Coaching Consultation.

Send your contact info to schedule a free 15 minute call with Ben Smith. Let's find out if Chancebending is right for you.

You have Successfully Subscribed!